Adidas Basketball - “Do you believe in 5IVE” Campaign

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一段近乎全屏的视频播放过后,Adidas新一轮的Campaign开始呈现。

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这个界面是这次Campaign的核心,类似于赠言活动。注册用户可以上传图片,写一段话,设计签名(比较有点新意),留下自己的myspace或者flickr等链接(也许Adidas认为他们的目标受众都带着鲜明的Web2.0时代特点[smile])。

接下来是产品展示的部分,和Nike相比也都差不多。图片展示,360度互动倒还中规中矩。
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为新品T-Mac 6单独设计了两个部分:
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NBA部分是用AS打造三维空间的互动。此外球衣的飘动和旋转视频是个亮点,工作量应该不小。
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注册界面也很漂亮。

注册用户可以进入Underground区:
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