Project - Cross Polo is Coming

广州车展上上海大众Cross Polo酷炫亮相,这是我们最近为其做的一条片子。执行周期一个月,感觉如果后期再多下一点功夫会更好。

早期的一个创意稿:

01 02 03 04 05 06 07

和客户讨论后的方向调整,突出Cross概念:

01t
01_1

创意终于通过,开始制作Storyboard。和TVC的正规故事板不同,只是简单的手绘描述,加上一些Referentce和直接三维公司导演沟通,时间已经不多……

storyboard

Credit:

Title : Cross Polo is coming
Client : SVW
Agency : Energy Source
Production : Crystal CG Shanghai

Creative Director : Sword Won / Kevin Cao
Art Director : Joe Young
Copywriter : Cindy Fan
Director : Kevin Cao
3D Director : Baoning Qu

ps. 同时还有网站上线

2007-11-19-000

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